Getting Backlink Guide

Here are some useful tips to optimize your site for search engines:

Frames

Using frames in a website can simplify the web design work. Unfortunately, most search engine crawlers have trouble moving around a framed site and may fail in adding all your pages to the listing.

Sitemaps

Making a sitemap will make sure all the pages on your website are indexed by the search engines. If you own a dynamic website, you can use Google Sitemaps and XML to create a dynamic sitemap that will update along with the website itself.

Redirected Homepage

This is probably the most common mistake people make. All web server software has some way of telling which page is the default homepage for the site. If your homepage www.yourdomain.com redirects itself to www.yourdomain.com/anotherpage.html, then you need to change anotherpage.html to whatever file name your web server reads, most likely index.html or index.php. Why? Your domain name is what most people will link to from other websites. If your homepage isn’t exactly that domain name, you’re missing a lot of backward links that probably will boost your search engine rankings quite a bit.

Use META Tags for Duplicate Content

Many times search engines index same or similar products as duplicates, which results in the product page disappearing from the listing. To make your product unique from the other similar products out there, use the META tags to your advantage. Make sure you have a unique title, description, and keyword tag on every page of your site.

Horace Lai, journalist for http://www.ECommerceDay.com, has well over 5 years of experience in search engine optimization and email marketing.

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Start a Community of Websites

One of the easiest ways to gain backlinks is to start other websites and have them linked to yours. Blogs are a great way to get traffic because there’s no cost, they provide free traffic, and are easily searchable throughout the blogging community. I’ve seen other various websites that target a younger audience even using myspace as a source of traffic and backlinks. And the list goes on and on for other quick sites you can start with a good amount of traffic.

Email Campaigns

Some people are hesitant to do this because they think no one would ever go to their site if the email even gets opened, or they have no idea who to email a promotion letter to. While the person who doesn’t have an idea of his audience can easily fix this problem, I’d say for every website that has updated content that isn’t gibberish, somebody has to like it and for every email sent out, there is probably at least 10% that the email gets opened if you target your audience precisely. Give yourself some confidence, and keep in mind that none of these techniques would get your website blacklisted or has any risk to it, except for wasting your time. But if you have the time to waste, research on who your audience is, get a list of emails of your audience and compile it in an excel sheet, and start your email campaigns. One person that I work with has a job site, which gets employers and job seekers together. Well all job sites needed jobs, so he started emailing to a number of colleges and got links for Rutgers, Harvard, and other colleges across the nation. Doing this boosted his Google rankings from 2/10 to 6/10. Just keep in mind that 1 email will not do the trick. You need to keep emailing the people in your excel sheet, but change the content of the email each time you do so.

Unless you don’t a good amount of time to spend on getting backlinks, I wouldn’t worry about how well your methods are working. Most of the techniques listed above as well as others you might think of should give you some increase in traffic that would last a very long time, as well as boosting your search engine rankings. These things suck up a lot of time, but the rewards can be high.

Horace Lai, journalist for http://www.ECommerceDay.com, has well over 5 years of experience in search engine optimization and email marketing.

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3 Problems with Search Engine Optimization Tactics:

Let’s start with the main problem of Search Engine Optimization-nobody really knows what the search engines are looking for except the people responsible for the maintaining the algorithms. That’s right, you can pay hundreds of dollars for software, ebooks, or seminars to learn about SEO techniques, but the people selling you these products and services are only guessing at what they think the search engines will like.

The second problem with trying to optimize a site is that the search engine algorithms are constantly changing. What were good optimization tactics last year, last month, or last week, may have no bearing on what is looked for today by the search engines. In addition, all search engines, Google, Yahoo, MSN and others, use different algorithms.

The third problem you will come across when attempting to optimize your website is securing quality links. No site will stay highly ranked with any search engine if it doesn’t have a sufficient number of good backlinks. There are several strategies commonly used to obtain backlinks, but each has its own set of problems:

1. Trade reciprocal links–but this can drain PR from your own site and it is very time consuming to look for relevant partners, email them, and maintain a linking relationship over time.
2. Purchase links-costly and not too effective unless you keep the paid for links for a long period of time.
3. Join linking partnership groups-the problem once again is that you will normally have to pay to join these groups. Also, the search engines have stated that they are against this type of linking strategy.

Articles, the Best Alternative to SEO Techniques:

So what can one do instead of attempting to optimize a site? The best answer is to write an article and submit it to the various article directories. Just one keyword-rich article, that is picked up and displayed on other sites, can immediately start to bring you important backlinks and improve your site’s ranking. As more and more directories and individual websites display your article, your backlinks will increase, as will your ranking. Over time, this process can take on a life of its own.

With an article you don’t have to worry about current algorithms, changing algorithms, linking strategies, or other SEO tactics. The “self-optimizing” benefits of articles will happen automatically once the article is published.

John Martin has been involved with the computer industry since the late 1970’s. He runs successful Internet businesses as well as authoring many computer/Internet related articles.

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