Getting Backlink Guide

Trying to get good page rank for your website can be a most frustrating experience for webmasters. After all, what is page rank and why should you care about it?

In the simplest terms, page rank (PR) is how much of the Google toolbar for page rank that is filled in with green. If the page you are looking at has a PR1 then 1/10th of the bar will be filled with green. If it has PR4, then 4/10ths of the bar will be green. Mostly only Google gets all of the bar filled green for a PR10, which is the highest possible rating.

To get the Google toolbar, which has the page rank bar, go to http://toolbar.google.com/ and download Google’s toolbar. It will sit on top of your browser. The toolbar will not only provide you with lots of Google resources but it will also give you the page rank bar so you can see the page rank of your site and also that of any other site that you visit it.

But what exactly is Google’s page rank system? Well, Google doesn’t tell us exactly. However, we do know page rank relies primarily on Google’s algorithms for determining the “importance” of the site or individual pages. The higher your site’s PR, the more often it will show up in the SERPs (search engine results pages).

I can’t speak officially for Google, but what webmasters have learned is that page rank is based primarily on the links to your site (called backlinks) that determine for Google how important your site is.

Google relies on a fairly democratic system by using its vast link structure to determine a page’s value. Very simply, if your page gets a link from another site, that’s a “vote” for your site. The more votes, the better.

However, Google also analyzes where the “votes” come from. If your site gets links from high-quality, authority sites with high PR, then your site benefits more from links from those high PR site sites than from links from non-authority or low PR sites.

Furthermore, if you put your link on another site with thousands of other links to other websites, then just be aware that Google will take that into consideration and will give your link its relatively small slice of of the other site’s PR divided amongst all of the other links, if the site has any PR at all. So putting your site’s link on a page that has a lot of other links may not do you that much good.

It’s just good business to always check the PR of the sites with which you may want to exchange links by using the Google toolbar. Also, be sure to check out the page the other site wants to put your link on so you know how many links they are publishing. Less than 100 links is what you are looking for and less than 20 links is ideal.

Also, realize that reciprocal links (where your site links to their site and they link to yours) is less valuable in Google’s eyes than one-way links to your site.

Once you get the Google toolbar and start seeing the PRs of other sites, you will be able to see the sites that get good PR and be able to model your site after those. I can’t stress enough the importance of having the Google toolbar …

Karen Kirby has over 25 years’ experience in the computer industry and an MS in Computer Science. She has been helping people with Internet marketing since 1995. For more tips on generating website traffic, see http://www.belowtheeight.com/Internet-Marketing-Strategy.htm
— get a free copy of “Internet Marketer’s Guide to Free Traffic” at http://www.aimbright.com/survey2.htm.

Share This

Black Hat SEO

A fairly common black hat search engine optimization tactic is to build multiple websites on a general theme. The sites are then cross-linked to other sites in the same network, and would also include one-way links to the primary site with varying anchor text. The whole aim is to give one or more sites a huge boost in search engine results pages (SERPs), and for it to also benefit from additional traffic flowing from the various network sites.

People undertaking such methods generally create the websites with automated tools, use scraped content from other peoples websites, and most of the sites have no purpose other than to drive traffic to the primary site.

White Hat SEO

First it is important to understand a little about linking structure. I am not going to go into excessive details.

It is widely understood that internal linking on any website can represent as much as 50% of the page rank attributed to any single page within a site. How your pages are linked together, for which terms, and whether links are reciprocated all play an import role in the calculation.

If I told you that there are hundreds of websites on the internet, with very high page rank on multiple terms themselves, who would be willing to create a niche portal within their pages, highly optimized for your website, niche and keywords, it is something you would probably be willing to pay for.

We are not talking about a simple directory site. We are talking about high quality content pages, that will pass on pagerank to your site, plus a central hub, similar to a home page, that benfits from all the content pages linking to it, and that in turn also points directly to your website.

Of course:-

Backlinks are critical when optimizing your website to rank higher in the search engines. There are many ways to acquire links to your website. Some techniques are more time consuming than others. Here are some ideas on ways to acquire new backlinks.

1. Create fresh, new content weekly, or even better, daily - I have heard recommendations that one new page of content should be added to a website every day. People will naturally link to good content and refer to different pages on your website.

2. Add your listing to free directories - I say “free” directories, because I have not seen any benefit from paying for a listing in any directory. There are very few directories that are worth the expense. The only way a directory would be worth paying for, is if the listing provided a stream of traffic. Depending on how much traffic the listing brought you, it may cover your listing fee.

3. Manual link exchange - This can be a very time consuming process, it is almost impossible to get up to 1000 or more backlinks with manual link exchange, and in many industies, 1000 or more backlinks may just be a good start to begin to compete with other websites.

Consider using a cheap, automatic link exchange program. This can save you countless hours of link exchange and provide you thousands of backlinks in a very short period of time.

View our recommended source for automatic link exchange
with thousands of sites, for dirt cheap.

Share This