Google, BackRub, Backlinking, and the Link Hunting Obsession that Takes Its Toll

May 31st, 2008 by admin

Google is currently one of the dominant entities on the net period. The question is - is it really that omnipotent, is it really that advantageous. The question is - IS IT REALLY “ALL THAT”.

To understand role of Google in the modern net society we need to go deep into its roots. Google was born at hands of Larry Page (rich boy) and perfected by Sergey Brin (russian rich boy) at Stanford University. The idea was to rank internet pages based on number of other pages linking back. For Brin it was sort of academic approach to web page ranking where web page would model for academic paper and back links it receives would model for number of citations that academic paper accounts for. Very interesting model indeed and in a sense is very useful in the academics; bus is this model as useful in the world of internet information ranking? Does this formula objectively represent the way any given website or webpage should be ranked among other competitors? Let me be the first one to disagree.

The Google that we are all using now is a very different Google that it used to be. Thanks to brains of Brin it has evolved from simply counting backward links to an algorithm that is protected better than our troops on a foreign soil. However, the basic idea is still the same and ranking is given based on number of links your site receives from other relevant sources. So what is the problem, you might ask. Lets imagine that you have created a brand new website that centers on certain topic of interest. Lets imagine that you are an expert in that topic and you have created the best website ever on that particular topic: it covers more information than any other source on the net, it offers simplicity in navigation, it offers largest and well organized library of sources on that particular topic, it complies with w3 standards, and it even can be seen in any browser in the world including all the hand held devices. That perfect site which would be very useful to many individuals around the world would end up at the bottom of the Google ranking system unless you spend countless hours trying to get links from relevant sites, trying to pay for fraudulent looking link services, getting frustrated, and still ending up at the bottom of the Google ranking system because some of your competitors have figure out a way to create numerous doorway pages, link scams, and so on. Just because your perfect site does not account for a large number of backwards links will bring your ranking down and will bring down with it all your hard work and desire to share your expertise with others. Some day you Google up that perfect site’s key word, that common sensed key word that should bring your perfect site at the top of the search results. You look at the results and you realize that there is nothing but bunch of irrelevant pages full of advertising and its all due to the fact that some geeks know how to beat the system. Now you tell me - is that a fare way of ranking pages?

Google and its strategy brought plenty of hardship to ordinary website owners. Instead of updating and perfecting their sites owners have to hunt for links using all available means. Most of the time site owners are getting trapped into services that are questionable in nature. This environment creates numerous pitfalls for web surfers as well. Web surfers become victims of doorway pages with meaningless and countless key word links, smart redirect pages that throw you to places full of ads, and bad websites that managed to get gazillions links using their questionable techniques. All that commotion creates nothing but bad experience for anyone who is in search of information on the internet. Is that how the search engine should work, is that how omnipotent search engine should work, is that how billions making search engine should work?

Controversial Active Blogger http://www.theartofad.com

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Analyzing Google’s Backlinks Is Close To Worthless

May 30th, 2008 by admin

Because of the delay with it’s backlink’s update period Google have managed to control the link broker’s pagerank eventure.

Many would say that analyzing Google’s backlinks is close to worthless, but still you need to know if your partners have your backlink with your keyword hostet on a good PR page.

Pagerank still have some importants and link’s poiting to your homepage is a part of the algoritme and relevant to some extend. You will never know the exact number of backlink, and they would be different from search ingine to search ingine.

Link building campaigns can be time consuming, and you will never be able to guess the effect on the pagerank result. The best link would be thoose coming out of the blue, from peoble who decided your content is important and give you a link.

In the end I think it’s thoose kind of link that make the difference between PR 5 and PR 6,7,8,9,10 and off cause traffic. Content is king and SEO is the throne.

http://home6.inet.tele.dk/anton/seo-elite.htm

Kim Anton Hollenner
SEO Advisor

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Build Page Rank The Right Way!

May 29th, 2008 by admin

I want to begin by explaining that link building is just as important as writing clean html pages, finding key words & having clean key word driven content in your site pages.

This link building process can very time consuming and very difficult because there are lots of sites that will do anything to block there outgoing links from the search engines and this is a very frustrating thing to those who try so hard to do this the right way.

What I want to present here is a few steps you can take to help build links to your site:

  • First thing is if you have used web services from high ranking sites or used any services is to see if you can write a great testimonial for them and include your sites link. There are many companies online that like to post testimonials and it is a fair trade for a well written one to have a link placed to give you some credibility.
  • Find forums that are ranked well in the search engines and that are related to your industry. Check them out and make sure they are using a mod-rewrite to that the your postings will count and can be read in the search engines
  • Create a web blog with well written posts and articles about your industry. It is not so important to sell your service as it is to have well written content and include at least 3 links on each blog pointing back to your site. Now remember that there is no reason to spam others blogs with your sites links, it is okay to search for blogs and makes posts on them but don’t add your link to your site, your blog link will be added automatically and your main blog is your focus for linking back to your site. Please don’t just make posts on others blogs trying to sell yourself, make a profound comment.
  • Find web directories that you list your site on like dmoz or yellow pages. Make sure to have great keywords and content. Remember that content is your key
  • Find link exchange directories and sign up for them. Find link partners but choose them carefully. If you are using a link exchange program, make sure you have full control of the category names so that you don’t get dinged for duplicate content. If you need help finding a decent software feel free to ask me.
  • If you have 2 sites then try this 3 way linking. Ask someone to link to your main site and in return you will link to their site from your other site. Make sure that your other site is build clean and has plenty of great content and use the techniques above to get that site ranked high as well
  • As I said this is not the only thing to do but it is important. To organize this process write out a plan or schedule and try to spend about 15 minutes a day on this. After that go on to something else. Be patient and you will be successful.

    Darren Dunner
    Internetzone I, Inc.
    http://www.buildpr.com

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